Saturday, December 14, 2013

Dhoom 3

Aamir was signed on to essay the lead role and the antagonist, while Abhishek Bachchan and Uday Chopra will reprise their roles as police officers. Katrina Kaif was signed as the lead heroine, starring opposite Khan. Khan and Kaif took up special preparations for their roles. Khan reportedly learnt ballet, aerobatics and French technique of parkour, a method of movement focused on negotiating obstacles with speed and efficiency, while Kaif took paragliding training and singing lessons. While Bachchan reportedly lost nine kilos of weight to prepare for his role in the film. Rimi Sen, who played the role of ACP Dixit's wife in the previous two installments of Dhoom series, was not approached to play her character Sweety. However, in an interview she stated that she wouldn't have done the role even if she were offered. Dhoom 3 will be directed by Vijay Krishna Acharya who is the writer of all three Dhoom films replacing Sanjay Gadhvi who directed the first two franchise of Dhoom. Stunt Director Olliver Keller was signed to direct the stunt scenes. Aamir Khan said in an interview that his role in dhoom 3 is toughest role so far in his life.
Dhoom 3
Filming was supposed to commence from November 2011, with scenes involving Abhishek Bachchan and Uday Chopra being filmed first, but lead actor Bachchan went on a paternity leave and shooting was eventually postponed to January 2012. In January 2012, the schedule was pushed to June 2012 because of lead actor Aamir's prior commitments with his TV show Satyamev Jayate and again in June the filming schedule was further postponed for a month because Khan wanted to prepare himself for his role of a gymnast. Additionally, Khan wanted to concentrate on marketing and promotions of his 2012 film Talaash. Without any further delays, filming commenced with Jackie Shroff and the child actor,[who?] playing the role of childhood Aamir Khan on 8 June 2012 at Yash Raj Studios,Mumbai. Aamir Khan joined the filming in July and filmed for only 5 days at Yash Raj Studios and, then in Chicago, U.S.A.. Aamir Khan, Abhishek Bachchan, Uday Chopra flew to the U.S. on 4 August 2012 to complete a 3 month schedule. On arrival to India in December 2012, Bachchan stated that the shooting was complete by fifty percent and would resume again, in Mumbai. In the second week of march, 2013, it was reported that the crew went to Zurich and Ticino of Switzerland for filming. The shooting for the film finally wrapped up on 14 September 2013 at a suburban studio in Mumbai with the presence of Aamir Khan & the director of the film. The action scenes have been directed by Conrad Palmisano and Sham Kaushal.
Reportedly, Aditya Chopra, wanted to make the film in 3D. After observing the success of Haunted 3D, India's first film in the new 3D technology, the Yash Raj Studios felt that Indian audiences have opened up to 3D cinema viewing. However, actor Aamir Khan opined that the 3D technology needed expertise and perhaps he was unsure of the outcome of its utilization by the director. As of September 2012, YRF studios hasn't announced the production of the film in 3D. In November 2013,Aditya Chopra sent out a message to movie exhibitors all over the country to ‘Go digital or miss Dhoom 3.Release of movies through digital and UFO digital cinema prevents piracy as the prints are water-marked and finger-printed and can be traced back. It is believed that usually films are copied for piracy when the reels are being transported to theatres in the country and abroad.Digital cinema curbs piracy as the "en route" content leakage is eliminated. It also makes sense economically as a producer saves a lot of print cost. Apart from that, encrypting the content protects the copyrights of the producers and distributors. Digital prints prevent duplication of prints and helps by diverting funds back to the cinemas.
IMAX Corporation and Yash Raj Films announced that Dhoom:3 will be the first Indian local language production to be released in theIMAX format. The film will be digitally remastered in the IMAX format with proprietary IMAX DMR® (Digital Re-mastering) technology and will be released in IMAX theaters across India and select global locations. IMAX Corp currently has 14 IMAX theaters open or contracted to open in India. Dhoom 3 will be releasing with the latest cinema sound technology Dolby Atmos. The film will receive a native Atmos mix at YRF Studios. Dhoom 3 was censored with 12A certificate by British Censors on 12 December 2013.
First of its kind, the title logo of the film was released in a video that credited the main roles of the film. The score for the video constituted paced beats and electric guitars and was released on Christmas 2012 through Yash Raj Film's official Youtube channel, confirming the film to be Christmas 2013 release. The first working as well as promotional poster was also released exactly a year prior to the actual release date of film In August 2013, YRF released a motion poster of the film on Youtube revealing the first look. It features Aamir Khan, his face is not seen, standing inside a tall building, looking at some choppers on the air through a glass window. A voice over reveals that the Chicago police force is in search for a fugitive biker, who vanishes before he could get caught. The satellite rights of Dhoom 3 have been sold at a record price of 75 crore.
The first teaser of Dhoom 3 was released on 5 September 2013 at 12 pm noon. The teaser recorded 6 million views on Youtube within 6 days. The film's teaser was also attached with Shuddh Desi Romance. On 25 October Yash Raj Films launched a game based on the film for Windows Phones. Developed by 99Games Online (a subsidiary of Robosoft’s mobile games), this 3D game is set against the backdrop of Chicago and opens with a heist by the character played by Aamir Khan. The player then needs to overcome the crime-fighting duo comprising Jai Dixit and Ali (Abhishek Bachchan and Uday Chopra). In a thrilling, action-packed chase on super bikes through the mean streets of Chicago, players have to dodge heavy traffic and obstacles, collect coins and achieve the maximum score. Within 20 days of its launch, the game witnessed over 1 million downloads on Windows Phone Marketplace and Nokia Ovi Store. The Android, iOS and Blackberry 10 version of the game would be launched on 19 November.The theatrical trailer was released in the IMAX format on 30 October 2013 and simultaneously launched on YouTube. The trailer also became immensely popular on YouTube-India and reached more than 4 million views within 6 days,and subsequently 12 million views in 20 days.
Aamir Khan also promoted Dhoom 3 on the sets of Kaun Banega Crorepati. The publicity campaign included tie-ups with over 17 leading brands such as Mattel, Gulf Oil, CEAT, Bombay Dyeing and the LINE social messaging application. There is a marketing pact with BMW Motorrad, which has revealed that it's S1000RR and K1300R sport bikes will be featured in the film.


 
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